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The Carol Roth Brand
|Written by Carie Ferg|
|Thursday, 03 February 2011 22:17|
Don’t be afraid to chart your own path,” says Carol Roth, a hard-hitting business advisor, entrepreneur and author of The Entrepreneur Equation. Smart, savvy and sexy Roth, breaks the rules, makes her own and then unabashedly “walks the walk.”
The audacious entrepreneur and owner of Intercap Merchant Partners, whose career started as an investment banker at San Francisco-based Montgomery Securities 16 years ago, started collecting dolls in 2000. An active participant in the online collecting community, Roth noticed Integrity Toys collectors were craving a formalized club community. With her background in branded firms, strategy and monetization, Roth pitched the W Club concept to Integrity Toys owner Percy Newsum and creative director Jason Wu. They agreed to test try it, and the rest is history. Roth’s firm and Integrity Toys have been running the club successfully for six years now.
And throughout the years, Roth’s role at Integrity Toys grew to include project management and negotiation for licensed product, like the “Katy Perry” doll, “Princess Tiana” and the Dark Hunter series. Additionally, Roth co-hosts Integrity Toys’ annual convention with Alain Tremblay, Integrity Toys’ marketing director/event coordinator.
Now Roth is shaking up the business world and the doll world once again. In conjunction with the recent release of her book, The Entrepreneur Equation, Roth is releasing a doll produced by Integrity Toys and based upon her own likeness represented on the book’s cover art.
The bold and unlikely move, Roth says, is not only consistent with her style but “it actually makes a lot of sense. Entrepreneurship is also about doing the unexpected, while still staying true to your brand. I can say confidently that tying in a promotional doll to the marketing of my book is both unusual for a business book and true to who I am,” Roth says. “My brand is bold, provocative and sometimes slightly outrageous—just like me. I think that creating this exclusive promotional doll is quite consistent with that strategy.”
Additionally, the doll-book release exemplifies Roth’s entrepreneurial philosophy of using one’s network to execute a business plan. In this specific case, she used her network at Integrity Toys to produce the doll and within the doll-collecting world as well “to help me spread my message and get this book into the hands of even more aspiring entrepreneurs and small business owners,” Roth says, adding, “I think a lot of hobbyists dream of turning their passion into a business without fully understanding what’s in store, so I do think there is a nice overlap there.”
UST Executive Conference on the Future of Health Care
Dates: 11/5/2020 – 11/5/2020
University of St.Thomas Saint Paul
2260 Summit Avenue
Discover how you can play an active role in shaping the future by what you do within your organization and network with other health care leaders who are dealing with similar issues. The pace of change in health care has increased exponentially since our inaugural health care conference. And by the time the second annual conference convenes, Congress will have passed its bill for health care reform. We’ll have officially begun a new journey.Fortunately, visionary leaders have been helping to shape this next phase of health care. Investments in innovation and quality have led to some very effective – and often surprising – ways to cut costs, reduce errors, increase service and satisfaction, and improve access and outcomes. Bold initiatives such as these should be shared – especially during this transformative time, when we are all looking for fresh models of excellence. The University of St. Thomas and its partners invite you to participate in an inspiring day of learning, sharing and strategizing about how we can leverage innovation and quality to thrive in the new health care environment. Book Club:November 4, 2010Thursday, 5:00 p.m. - 9:00 p.m.Conference:November 5, 2010Friday, 8:00 p.m. - 4:00 p.m.Please visit the University of St. Thomas Executive Health Care Conference website for more information or copy and paste the following URL: http://ustfutureofhealthcare.com