Madame Alexander Dolls Albuquerque NM

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Bound to Be Read
(505) 828-3500
6300 San Mateo Blvd Ne Ste J
Albuquerque, NM
 
Adorable Darlings Daycare & Toys, LLC
(505) 275-3340
PO Box 51392
Albuquerque, NM
 
Learning Is Fun
(505) 889-8860
4900 Menaul Blvd NE
Albuquerque, NM
 
Astro Zombies
(505) 232-7800
3108 Central Ave SE
Los Lunas, NM
 
Tinhorn Toys
(505) 242-4085
328 San Felipe NW
Albuquerque, NM
 
Justinfun Collectibles
(505) 792-3700
10000 Coors Byp Nw Ste D201
Albuquerque, NM
 
Bigglesnort Toys LLC
(520) 241-4543
PO Box 507
Tijeras, NM
 
George's Trains
(505) 265-4960
209 Amherst Dr SE
Albuquerque, NM

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OUT of The Blue LTD
(505) 242-4455
2502 Rio Grande Blvd NW
Albuquerque, NM
 
Tinhorn Toys
(505) 242-4085
328 San Felipe St NW
Albuquerque, NM
 
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The Fashions of Madame Alexander

Written by Kerra Davis   
Tuesday, 01 November 2005 00:00

Just hearing the name of Madame Alexander brings immediate images into the thoughts of doll collectors. “Other” dolls sat side by side in the dime stores and grocery stores of the land, but not the Alexander dolls. By the 1940s and 1950s, they were so exclusive they were displayed in their own glass cases in the doll section of big department stores. These were dolls with the higher price tags. These were dolls made for “looking” … not playing.

The Alexander hard plastic “Cinderella” of 1950 came complete with tiara, necklace and bracelet.What was it about these dolls that made them so different from the many others being manufactured?
It certainly was not their faces. Although beautiful, they basically looked much like the dolls made by other companies. And their bodies were made of the same materials as other dolls of the day. As time passed, the company changed production materials from cloth to composition, hard plastic to vinyl…just like all the other doll producers.

Glenn Mandeville in several of his books about Madame Alexander Dolls gives the question an answer with these words: “The most often overlooked fact is that Madame Alexander was not a doll artist. She was a clothing designer…and to Madame, the dolls, for the most part, were merely the mannequins upon which she draped her dreams.”

Bertha Alexander was born March 9, 1895, in her family’s living quarters located above her father’s doll hospital in New York’s Lower East Side. She and her sisters grew up literally surrounded by dolls. In 1923, they began the Alexander Doll Company, with their specialty being “dainty costumes.” They dressed dolls as they had never before been dressed in America—in gorgeous silks, fine cottons and French voile prints.

During the 1950s, the company produced little booklets that advertised Alexander fashions for dolls. On the back of one such booklet is this description: “Madame Alexander’s Fashions for Dolls are made of the best fabrics obtainable, imported laces and organdies, the finest cottons and flannels. Great care has been exercised in the styling of the doll’s clothes, so that a little girl’s doll reflects the good taste which has been used in the selection of the child’s own wardrobe. Superior fitting and finishing of each small garment assures the little mother of long wear and much pleasure. No frustrating safety pins, but buttons and button holes or snap fastenings make dressing and undressing your doll lots of fun.”

Some of the booklets were issued for named dolls, but other booklets advertised clothing for dolls of three sizes—15 inches, 18 inches and 25 inches. Sometimes a certain style came in more than one color or print. Also listed were lingerie and accessories such as slips, panties, slippers, socks, jewelry and hats.

There were very few character faces manufactured in the Alexander doll line. Most of the dolls through the years and continuing today were like thousands of others. It was—and continues to be—the...

Click here to read the rest of this article from DOLLS magazine