Madame Alexander Dolls Alpharetta GA

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Scientific Games Intl
(770) 754-5340
1055 Windward Ridge Pkwy
Alpharetta, GA
 
Learning Express
(770) 740-1523
7300 N Point Pkwy Ste 104
Alpharetta, GA
 
Toys R US
(770) 518-9188
7731 N Point Pkwy
Alpharetta, GA
 
Kay Bee Toys
(770) 667-8723
1000 N Point Cir
Alpharetta, GA
 
Kb Toys
(770) 667-8723
1008 N Point Cir
Alpharetta, GA
 
The School Box
(770) 998-7979
7591 N Point Pkwy
Alpharetta, GA
 
Game Shoppe
(678) 319-0050
30 S Main St
Alpharetta, GA
 
Scientific Games Intl Incorporated
(770) 664-3700
1500 Bluegrass Lakes Pkwy
Alpharetta, GA
 
Player One Games
(770) 772-4500
281 S Main St
Alpharetta, GA
 
Discovery Channel Store
(770) 664-1694
1192 N Point Cir
Alpharetta, GA
 

The Fashions of Madame Alexander

Written by Kerra Davis   
Tuesday, 01 November 2005 00:00

Just hearing the name of Madame Alexander brings immediate images into the thoughts of doll collectors. “Other” dolls sat side by side in the dime stores and grocery stores of the land, but not the Alexander dolls. By the 1940s and 1950s, they were so exclusive they were displayed in their own glass cases in the doll section of big department stores. These were dolls with the higher price tags. These were dolls made for “looking” … not playing.

The Alexander hard plastic “Cinderella” of 1950 came complete with tiara, necklace and bracelet.What was it about these dolls that made them so different from the many others being manufactured?
It certainly was not their faces. Although beautiful, they basically looked much like the dolls made by other companies. And their bodies were made of the same materials as other dolls of the day. As time passed, the company changed production materials from cloth to composition, hard plastic to vinyl…just like all the other doll producers.

Glenn Mandeville in several of his books about Madame Alexander Dolls gives the question an answer with these words: “The most often overlooked fact is that Madame Alexander was not a doll artist. She was a clothing designer…and to Madame, the dolls, for the most part, were merely the mannequins upon which she draped her dreams.”

Bertha Alexander was born March 9, 1895, in her family’s living quarters located above her father’s doll hospital in New York’s Lower East Side. She and her sisters grew up literally surrounded by dolls. In 1923, they began the Alexander Doll Company, with their specialty being “dainty costumes.” They dressed dolls as they had never before been dressed in America—in gorgeous silks, fine cottons and French voile prints.

During the 1950s, the company produced little booklets that advertised Alexander fashions for dolls. On the back of one such booklet is this description: “Madame Alexander’s Fashions for Dolls are made of the best fabrics obtainable, imported laces and organdies, the finest cottons and flannels. Great care has been exercised in the styling of the doll’s clothes, so that a little girl’s doll reflects the good taste which has been used in the selection of the child’s own wardrobe. Superior fitting and finishing of each small garment assures the little mother of long wear and much pleasure. No frustrating safety pins, but buttons and button holes or snap fastenings make dressing and undressing your doll lots of fun.”

Some of the booklets were issued for named dolls, but other booklets advertised clothing for dolls of three sizes—15 inches, 18 inches and 25 inches. Sometimes a certain style came in more than one color or print. Also listed were lingerie and accessories such as slips, panties, slippers, socks, jewelry and hats.

There were very few character faces manufactured in the Alexander doll line. Most of the dolls through the years and continuing today were like thousands of others. It was—and continues to be—the...

Click here to read the rest of this article from DOLLS magazine