Madame Alexander Dolls Mableton GA

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Teemstar Games
(770) 745-6716
5520 Austell Powder Springs Rd
Austell, GA
 
Titan Games Comics
(770) 433-8226
2585 Spring Rd Se
Smyrna, GA
 
School Box
(770) 739-2244
3999 Austell Rd Ste 301
Austell, GA
 
Bears Cave
(770) 435-6000
1212 Cumberland Mall Se
Atlanta, GA
 
Hill Street Warehouse
(404) 352-5001
2050 Hills Ave Nw
Atlanta, GA
 
Kb Toy Hobby Shop Incorporated
(770) 434-1805
1000 Cumberland Ct Se
Smyrna, GA
 
Toon Town Trolly
(770) 437-0402
1000 Cumberland Glen Ln Se
Smyrna, GA
 
Hobby Lobby Creative Center
(770) 745-1126
1355 E West Connector
Austell, GA
 
Lakeshore Learning Store
(770) 951-1700
2757 Cobb Pkwy
Atlanta, GA
 
Blue Heat Games Incorporated
(404) 523-1508
590 Means St Nw
Atlanta, GA
 

The Fashions of Madame Alexander

Written by Kerra Davis   
Tuesday, 01 November 2005 00:00

Just hearing the name of Madame Alexander brings immediate images into the thoughts of doll collectors. “Other” dolls sat side by side in the dime stores and grocery stores of the land, but not the Alexander dolls. By the 1940s and 1950s, they were so exclusive they were displayed in their own glass cases in the doll section of big department stores. These were dolls with the higher price tags. These were dolls made for “looking” … not playing.

The Alexander hard plastic “Cinderella” of 1950 came complete with tiara, necklace and bracelet.What was it about these dolls that made them so different from the many others being manufactured?
It certainly was not their faces. Although beautiful, they basically looked much like the dolls made by other companies. And their bodies were made of the same materials as other dolls of the day. As time passed, the company changed production materials from cloth to composition, hard plastic to vinyl…just like all the other doll producers.

Glenn Mandeville in several of his books about Madame Alexander Dolls gives the question an answer with these words: “The most often overlooked fact is that Madame Alexander was not a doll artist. She was a clothing designer…and to Madame, the dolls, for the most part, were merely the mannequins upon which she draped her dreams.”

Bertha Alexander was born March 9, 1895, in her family’s living quarters located above her father’s doll hospital in New York’s Lower East Side. She and her sisters grew up literally surrounded by dolls. In 1923, they began the Alexander Doll Company, with their specialty being “dainty costumes.” They dressed dolls as they had never before been dressed in America—in gorgeous silks, fine cottons and French voile prints.

During the 1950s, the company produced little booklets that advertised Alexander fashions for dolls. On the back of one such booklet is this description: “Madame Alexander’s Fashions for Dolls are made of the best fabrics obtainable, imported laces and organdies, the finest cottons and flannels. Great care has been exercised in the styling of the doll’s clothes, so that a little girl’s doll reflects the good taste which has been used in the selection of the child’s own wardrobe. Superior fitting and finishing of each small garment assures the little mother of long wear and much pleasure. No frustrating safety pins, but buttons and button holes or snap fastenings make dressing and undressing your doll lots of fun.”

Some of the booklets were issued for named dolls, but other booklets advertised clothing for dolls of three sizes—15 inches, 18 inches and 25 inches. Sometimes a certain style came in more than one color or print. Also listed were lingerie and accessories such as slips, panties, slippers, socks, jewelry and hats.

There were very few character faces manufactured in the Alexander doll line. Most of the dolls through the years and continuing today were like thousands of others. It was—and continues to be—the...

Click here to read the rest of this article from DOLLS magazine