Madame Alexander Dolls Portales NM

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Hobby Lobby Creative Center
(505) 763-4055
2001 N Prince St
Clovis, NM
 
Tools & More
(575) 763-4814
1314 N Main St
Clovis, NM
 
Hobby Lobby Creative Center
(505) 763-4055
2001 N Prince St
Clovis, NM
 
Scientific Games Racing
(505) 327-2985
39 Road 5568
Farmington, NM
 
Bear Hugs Factory
(505) 420-9267
806 W Mathews St
Roswell, NM
 
Tools More
(505) 763-4814
1314 N Main St
Clovis, NM
 
Clovis Depot Model Train Museum
(575) 762-0066
221 W 1st St
Clovis, NM
 
Kim's Imports Plus
(505) 863-2111
1011 E Historic Hwy 66
Gallup, NM
 
Kay Bee Toys
(505) 325-8287
Animas Valley Mall
Farmington, NM
 
Sunray Gaming LLC
(505) 325-3844
41 Road 5568
Farmington, NM
 

The Fashions of Madame Alexander

Written by Kerra Davis   
Tuesday, 01 November 2005 00:00

Just hearing the name of Madame Alexander brings immediate images into the thoughts of doll collectors. “Other” dolls sat side by side in the dime stores and grocery stores of the land, but not the Alexander dolls. By the 1940s and 1950s, they were so exclusive they were displayed in their own glass cases in the doll section of big department stores. These were dolls with the higher price tags. These were dolls made for “looking” … not playing.

The Alexander hard plastic “Cinderella” of 1950 came complete with tiara, necklace and bracelet.What was it about these dolls that made them so different from the many others being manufactured?
It certainly was not their faces. Although beautiful, they basically looked much like the dolls made by other companies. And their bodies were made of the same materials as other dolls of the day. As time passed, the company changed production materials from cloth to composition, hard plastic to vinyl…just like all the other doll producers.

Glenn Mandeville in several of his books about Madame Alexander Dolls gives the question an answer with these words: “The most often overlooked fact is that Madame Alexander was not a doll artist. She was a clothing designer…and to Madame, the dolls, for the most part, were merely the mannequins upon which she draped her dreams.”

Bertha Alexander was born March 9, 1895, in her family’s living quarters located above her father’s doll hospital in New York’s Lower East Side. She and her sisters grew up literally surrounded by dolls. In 1923, they began the Alexander Doll Company, with their specialty being “dainty costumes.” They dressed dolls as they had never before been dressed in America—in gorgeous silks, fine cottons and French voile prints.

During the 1950s, the company produced little booklets that advertised Alexander fashions for dolls. On the back of one such booklet is this description: “Madame Alexander’s Fashions for Dolls are made of the best fabrics obtainable, imported laces and organdies, the finest cottons and flannels. Great care has been exercised in the styling of the doll’s clothes, so that a little girl’s doll reflects the good taste which has been used in the selection of the child’s own wardrobe. Superior fitting and finishing of each small garment assures the little mother of long wear and much pleasure. No frustrating safety pins, but buttons and button holes or snap fastenings make dressing and undressing your doll lots of fun.”

Some of the booklets were issued for named dolls, but other booklets advertised clothing for dolls of three sizes—15 inches, 18 inches and 25 inches. Sometimes a certain style came in more than one color or print. Also listed were lingerie and accessories such as slips, panties, slippers, socks, jewelry and hats.

There were very few character faces manufactured in the Alexander doll line. Most of the dolls through the years and continuing today were like thousands of others. It was—and continues to be—the...

Click here to read the rest of this article from DOLLS magazine